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PinLess Debit is a new type of transaction with the potential of large savings for online payments.
There is the potential to save approximately 20% of credit card transactions by processing cards with credit-network branding (i.e.
Visa, Mastercard) through debit networks (i.e. Star, Nyce, Pulse) .
PinLess Debit has become available to you as an emerging market because:
Low fraud risk – If a student disputes a charge, you place a hold on their record. Punitive measures can be
employed, such as registration holds.
Alternative for ATM cardholders- Offer an online payment method for customers who only have an ATM card (no
credit card association branding on the card)
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