The Way We Pay
of the American consumer
The Way We Pay, a survey of 750 American consumers, examines a payments landscape in which retailers are increasingly feeling the pressure of an omnichannel environment. Shoppers are researching in-store and buying via smartphone. They’re buying online and returning in-store. In 2015 and beyond, the consumer is the true point-of-sale.
More than one in five consumers (21%) have purchased a product from their smartphone while browsing for the same item in a physical store.
1 in 4 Americans says they use their credit or debit card more than 10 times a week.
Nearly 1 in 3 shoppers say they would be more likely to buy from an online retailer that stores and automatically loads payment information upon checkout.